I'm a marketing leader with 18+ years of experience connecting brand storytelling, consumer insights, and performance-driven strategy to create business growth.

My career has been shaped by a curiosity about people, cultures, and the ways brands connect with their audiences. I bring together creative thinking, consumer behavior, and data-driven insights to develop marketing strategies that deliver measurable results.

With a background spanning graphic design, brand development, digital advertising, analytics, consulting, and team leadership, I bring a multidisciplinary perspective to every challenge. Today, I lead paid media strategists and oversee cross-channel marketing initiatives, translating complex data into actionable strategies that drive growth.

Beyond performance metrics, I believe great marketing should create meaningful connections. I'm especially passionate about purpose-driven brands, sustainability, travel, and businesses that make a positive impact. I'm always interested in opportunities to collaborate, innovate, and help ambitious brands grow.

Specialties

Brand Strategy
Paid Media
Performance Marketing
Marketing Analytics
Paid Media Reporting
Measurement & Attribution
Integrated Marketing Strategy
Customer Acquisition
Consumer Insights & Research
Strategic Planning & Execution
Team Leadership
Conversion Rate Optimization
Paid Social & Programmatic
Creative Strategy & Direction

Interests

Purpose-Driven Brands
Global Marketing & Culture
Sustainability & Social Impact
Travel & Cultural Exploration
Design & Creative Innovation